98" Crystal UHD DU9000 4K Smart TV

Supersize Picture Enhancer

AI-powered image enhancements tailored to a super large screen

AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black enhancement technologies all work together to deliver an optimal picture tailored for a super-sized screen.

Motion Xcelerator 120Hz

Get the motion clarity for the game content you love up to 4K 120Hz

With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 120 Hz, so you can conquer every enemy - even at soaring speeds.

* Viewing experience may vary according to types of content and format.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.

* Soundbar sold separately.

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Xbox Game Pass*. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

* Xbox Game Pass subscription and compatible controller required. Third party apps and services may require subscription and are subject to change without notice.

* Content and service may vary by region and are subject to change without notice. 

* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.

* Some contents and services require registration and subscription.

* Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung Account. 

Endless Free Content

Access various free channels including Samsung TV Plus premium channels

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!

* Channel number including channels provided by Samsung TV Plus and third-party apps counts are current as of May, 2024 for each country.

* Channels vary by country and are subject to change without notifications.

* Requires Samsung account.

* Downloading apps, signing up, and logging in may be required to access channels provided by third-parties.

Samsung TV Plus

The best of TV. All for free.

No need to pay for another subscription when you get live TV channels and on demand movies and shows for free. Watch free TV channels that cover diverse genres like news, entertainment, sports and more - without other apps or a cable/set-top box.

* Channels may vary by country and are subject to change without notifications. 

* Supported Samsung devices may vary by country. 

* Requires Samsung account. 

* UI is subject to change without prior notice. 

* Ads may appear on Samsung TV Plus. 

* Available for free for all Samsung Smart TV models released in 2017 and later.